Select Page

About Us

WHO WE ARE

ABOUT US

This is a fascinating story of a colour that changed the world. Mauve was discovered by English chemist Sir William Henry Perkin in 1856 accidentally.

He was looking for quinine to treat malaria but stumbled upon the rich, beautiful mauve colour that revolutionized the fabrics industry. Before that only blue, red and black ruled. Perkin was only 18 at that time. Fifty years later, while describing the discovery he said that he was about to throw a certain residue away when he thought it might be interesting. The solution of it resulted in a strangely beautiful color. Perkin had stumbled across the world’s first aniline dye, a color that became known as mauve. So we can say that a teenager invented the mauve colour that went on to become the favourites of royals worldwide.

Mission

To emerge as the preferred global choice in Indian fashion, celebrated for our exceptional customer service and premium product offerings. We aim to achieve this by consistently evolving through innovation and cutting-edge design.

Vision

To establish ourselves as a pioneering force in the Indian fashion landscape, recognized as the epitome of excellence for our unique products and exceptional customer experiences.

Values

Values for an Indian fashion brand could revolve around cultural richness, authenticity, inclusivity, sustainability, and innovation.

Customer Service Live Chat

Need help?
Speak to our Customer Service team via chat

World Wide Shipping

Bringing the World Closer: Seamless Shipping Worldwide

Returns

Upto 14 days
to return
0
    0
    Your Cart
    Your cart is emptyReturn to Shop